Field Notes: April 29, 2022
Perhaps it’s because I have a book on the way that I am spending too much time pondering the magic it takes to have a hit. For that matter what are the ingredients that make a wine region a beloved success?
Well, it’s essential that the writing or region has ‘it.’ Talent. They both must hit a nerve. But the special sauce of luck (not to be underestimated) money and marketing is essential. There are worthy sections of the world, like books and writers, who don’t ever get their due, but if you will allow me one non-vegan cliché, cream rises to the top.